A Whole Body Approach to Helping Pain, Discomfort, and Stress Release through Custom Bodywork and Therapies

Our mission at IPRC is to facilitate you being able to feel free of pain and to maintain an acceptable stress level. We strive to help you reach a point where your improvements are sustainable. We specialize in helping people who feel they have tried so many ways to feel better without achieving satisfactory results. We are usually able to help people in this situation.

We recommend you contact us to make your first appointment in which you will be able to discuss your situation, have at lease a 60 min therapy session, and then discuss what I learned from the therapy session. Most people experience improvement and relief from the first session. By the time we finish our first appointment you will have an understanding of how therapy here can help. This therapy is non-invasive and safe. I have never had a person say I caused them harm in the 19 years I have been giving therapy.

David Herring, Owner and Lead Therapist 

We are located at 504 Strawberry Plains Rd. Williamsburg, VA 23188

Linda Cifelii, Co-owner and Therapist Assistant 

Your first session costs $60

We can help! Schedule your initial consultation today.

$60 New Client Consultation

Includes consultation, assessment, and at least 60 minutes of therapy. Appointment lasts between 90 minutes and 2 hours.

Questions? Call or text to learn more. 757-869-1936


Meet David Herring, LMT – Founder and Lead Therapist

Hello, I’m David Herring, LMT, a licensed massage therapist. I founded the Innovative Pain Release Center in 2006. I was drawn into this work because I became aware that many people were not finding adequate relief for their pain through mainstream healthcare. They seemed to have fallen through the cracks and were told “there is nothing else we can do for you.” I personally had found relief and pain management solutions through cranial sacral, myofascial, and integrative manual therapy. My training in these therapies offers complementary methods that are not widely available to many people in chronic pain. I believe these techniques are effective and will become more mainstream in the future as more people embrace holistic complementary health care approaches.

In 2000, I discovered cranial sacral therapy (CST) and began training in it. I had volunteered to allow a massage therapist learning CST to practice on me. I was struck by how much stress and fatigue it released and how good it felt. I believed I would also be effective at providing this therapy. From that point, I also learned about myofascial release therapy (MFR) and integrative manual therapy (IMT).

I trained to become a massage therapist, which allowed me to practice CST, MFR, and IMT and others under my massage therapy license. Then I completed a three-year academic intensive program at the Connecticut School of IMT in Hartford, CT and continued training with them for 9 more years. I also received extensive training in MFR and CST. I have been in practice since 2005 offering IMT, CST, MFR, and massage therapy.

I love providing these therapies to my clients. It has been very rewarding to help so many people find relief from stubborn pain and stress.

Discover Our Innovative Therapies for Pain, Stress, and Pain Management

David Herring LMT, is a licensed massage therapist and an integrative manual therapist who has trained extensively in the following therapies, which he has offered since 2005.

Cranial Sacral Therapy (CST)

Cranial sacral therapy was first developed by osteopathic physicians in the 1930s. It is a gentle, hands-on therapy to the fully clothed body. CST techniques release restrictions that prevent the central nervous system from functioning optimally. These restrictions can be found in the TMJ, any facial bones, bones of the eye sockets, any of the skull bones, head to neck joint, vertebrae, sacrum, sacral iliac joints, hip, knee, and ankle joints.

We often combine myofascial release therapy with CST sessions to release tension in the surrounding areas being addressed. All these bones need to have freedom of movement. If they are restricted, tension accumulates over time which leads to pain and/or stress. Over time, cranial sacral restrictions can lead to migraines, TMJ dysfunction and pain, tinnitus, neck, shoulder, and low back pain, sciatica, chronic anxiety, generalized tension, impenetrable stress, and others. CST also helps with the residual effects of concussions. CST is non-invasive, is not painful, and very relaxing. Many clients fall asleep during the session. A session typically lasts 60 to 90 minutes.

Myofascial Release Therapy (MFR)

Myofascial Release therapy is integrated into every session. It is a relaxing hands-on therapy to the fully clothed body. This type of MFR releases stress and tension and returns fluidity to the myofascia and all the other types of connective tissues. MFR helps low back, neck, or shoulder pain and can be used in any area of the body or on any joint. All this adds up to release of pain and better function of the immune and circulation systems. The MFR therapy creates space and restores flexibility as a compliment to other therapeutic techniques and helps them be more effective.

Integrative Manual Therapy (IMT)

Integrative Manual Therapy uses gentle, hands-on techniques to the fully clothed body. It is non-invasive, relaxing, and not painful. An IMT session last 60 to 90 minutes. IMT helps to release pain by relieving chronic tensions that could be caused by a range of factors: accidents, surgeries, diseases, extreme frights and emotional trauma, compensations that no longer allow for certain functions like walking pain free, and others. IMT is a unique comprehensive stand-alone system of therapy. It was developed by osteopaths, chiropractors, physical therapists, and acupuncturists. For more information, we recommend www.imtwellnesscenter.com.

Strain-Counter-Strain Therapy

Effective for chronically tight, tense and painful muscles.

Massage Therapy

We can help! Call or text today: 757-869.1936

Call Now ButtonCall Now to Schedule